Ideas

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Clarifying clinical trial results

Clarifying clinical trial results

For brands, communicating clinical trial results is usually paramount—the clinical efficacy data, balanced by the side effects observed, is the foundation of the product’s value proposition for patients. But clinical trial data is typically complex, and can be difficult for patients to understand.

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Redesigning Important Safety Information (ISI) for advanced therapies

Redesigning Important Safety Information (ISI) for advanced therapies

Important Safety Information appears throughout branded patient marketing materials. It captures key information that patients with advanced and complex diseases want to know, and supports informed consent for important treatment decisions. Countless hours of co-creation time with patients, caregivers, HCPs, and subject matter experts has helped us think differently about how we can communicate ISI to patients.

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Mailbag: social change and career choice

Mailbag: social change and career choice

In general, the more a job is focused on contributing to society and community, the less it pays. It’s not an immutable law of physics, but wages in the charitable sector consistently lag the private sector, and typically there’s a trade-off between doing good (for the world) and doing well (for yourself, financially.)

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Partnership and the value of slow, steady growth

Partnership and the value of slow, steady growth

Sonya Amin is a co-founder of AXS Studios, a specialized agency that creates illustrations, animations, and interactive experiences to explain biomedical science. AXS works with pharmaceutical companies, medical device companies, educational institutions, and TV shows to convey science accurately and memorably.

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Building better remote work relationships

Building better remote work relationships

There’s a very real sense in which organizations have been free-riding on the in-person bonds established prior to March 2020. But whether or not the Great Resignation is a real phenomenon, natural turnover means that many knowledge workers have a bunch of new coworkers they have never met in real life.

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Collaborating on ambiguous knowledge work

Collaborating on ambiguous knowledge work

The challenge comes with collaborating on something we call Ambiguous Knowledge Work (AKW) — the messy job of synthesizing research, finding a creative solution to a problem, or designing a new program. The ambiguity in AKW is not what we’re making (it’s usually a PowerPoint deck, let’s be real), but in figuring out how to make abstract ideas relevant and resonant.

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