Ideas
Writing and thinking from the Workomics team.
Biotech Perspectives
Collected wisdom from 15+ years working with pharma and biotechs. We share our point of view on patient experience, rare and complex disease, and communication best practices.
Prioritizing Patient Messaging: A framework centred in patient experience
We use a patient-centric framework to help prioritize the focus of patient messaging across three phases: activate, evaluate, and initiate.
Women Entrepreneurs
We love to get inspired by other entrepreneurs. Our ongoing series of interviews with women business owners explores how and why they built their companies.
Weaving together craft and commerce
Asha Chaudhary talks about Jaipur Living’s unique supply chain model, and their emphasis on empowering artisans.
Deconstructing Work
Today’s workplaces are more global, more flexible, more intergenerational. We deconstruct what that means for how we collaborate, communicate, and incorporate new ways of working.
Calibrating constraints
A discussion about the nature of constraints at work, focusing on their benefits and drawbacks, and tips for working within their bounds.
Full archive
Prioritizing Patient Messaging: A framework centred in patient experience
We use a patient-centric framework to help prioritize the focus of patient messaging across three phases: activate, evaluate, and initiate.
AI search is transforming patient marketing
AI search is transforming digital patient marketing. We outline how biotech marketers can create content that is more likely to show up in AI overviews.
Bedside Manners: How an OBGYN approaches patient education
An interview with Dr. Hava Starkman, a clinical fellow in midlife women’s health, about how she approaches patient education.
Weaving together craft and commerce
Asha Chaudhary talks about Jaipur Living’s unique supply chain model, and their emphasis on empowering artisans.
Redesigning Important Safety Information (ISI) for advanced therapies
Important Safety Information appears throughout branded patient marketing materials. We think differently about how we can communicate ISI to patients.
Knowing when to start, and stop
Ella Korets-Smith talks about starting two different biotechs, the experience of winding one of them down, and how she prioritizes relationship-building.
A closer look at the investigational drug daraxonrasib
The RAS protein has historically made pancreatic cancer hard to treat. Darasonrasib takes a different approach.
Calibrating constraints
A discussion about the nature of constraints at work, focusing on their benefits and drawbacks, and tips for working within their bounds.
Co-creation and the ownership effect
An examination of the challenges of balancing paid work with caregiving responsibilities, with suggestions for how to create a caregiver-friendly workplace.
Stay in touch
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We always love to collaborate with like-minded people.
If you’re passionate about patient experience, say hello@workomics.com