Perspectives and best practices from the world of healthcare and life sciences.

A UX design lens helps us create digital materials that are as intuitive and accessible as possible. This can make a big difference, especially in advanced therapies for rare and complex diseases, where patients are often quite sick and faced with increasingly difficult treatment decisions.

For brands, communicating clinical trial results is usually paramount—the clinical efficacy data, balanced by the side effects observed, is the foundation of the product’s value proposition for patients. But clinical trial data is typically complex, and can be difficult for patients to understand.

Important Safety Information appears throughout branded patient marketing materials. It captures key information that patients with advanced and complex diseases want to know, and supports informed consent for important treatment decisions. Countless hours of co-creation time with patients, caregivers, HCPs, and subject matter experts has helped us think differently about how we can communicate ISI to patients.

Patients with rare and complex diseases need brand marketing materials that offer concrete support. That’s why our approach is built on clear and effective communication, holistically integrating UX, visuals, clinical trial data, and important safety information.

Back to Ideas Some time ago, we came across an insightful article in the MIT Technology Review discussing the rollout of Sepsis Watch, a...

The experience of using and designing a form – an integral step to providing care that shapes the overall patient experience

Moving beyond customer-centricity theatre. An in-depth breakdown of journey maps and how to use them correctly.

An examination of reasons why disease state education for rare diseases helps patients better navigate their journey and complex decisions.

A framework that can help us better measure patient experience, and allow organizations to continually learn, grow, and implement changes both small and large to improve patients’ experiences.

Examining issues with using LLMs to gather health information, and tips for having useful and less risky conversation with LLMs.

A framework that can help us better measure patient experience, and allow organizations to continually learn, grow, and implement changes both small and large to improve patients’ experiences.

Genetics and socioeconomic factors can influence how a drug performs, and yet, a persistent gap remains between the people who need new treatments and those represented in the clinical trial data.

An examination of the gap in understanding women’s health by looking back at women’s representation in clinical research over time.

A look a how Bayesian analytics could open the doors to cheaper and faster clinical trials

We share best practices in patient communication that may help comply with FDA guidance on informed consent, as well as practical tips.

HCP communications from the pharma industry need to be more focused, trustworthy, and multipurpose, to deliver value in the clinical setting.

The Universal Patient Language (UPL) is an example of how a pharma company can create effective patient communications.

Commercial pharmaceutical teams should examine an array of factors that shape treatment decision-making to influence prescribing behaviour.