Workomics x Human-Centred Design
Beyond the buzzwords.
Meet customer needs while achieving organizational goals.
In a Nutshell
We focus on people’s unmet needs — whether they’re customers, employees, patients, or stakeholders — so you can deliver solutions that resonate.
Reframing Opportunities
When you’re at an inflection point, you can’t design for where you are today … you’ll miss the opportunity to move to a new, higher trajectory. At Workomics, our partnership with clients is grounded in a deep understanding of their strategic context and customer needs. Whether we do new research ourselves, or build on existing organizational knowledge, we constantly synthesize information and adjust our course to make sure we are solving the right problem.
As designers, we call this “problem framing,” but we equally call it “partnership” — working hand-in-hand with our clients so that our work is always focused on furthering your broader goals.
Co-Creation
Co-creation is a buzzword that is often synonymous with “we had a meeting.” Not so here. At Workomics, co-creation is a carefully orchestrated experience where all participants actively engage in creating something new. The participants bring diverse perspectives and competing priorities, so the session itself is a venue for getting unstuck from current-state thinking, making hard trade-offs, and designing new solutions that can get to market quickly.
A Workomics co-creation builds connection across your customers, your employees, and your business objectives. It’s a powerful catalyst for employee engagement and change management that puts everyone together on a new, higher trajectory.
Co-creation with Workomics has been nothing short of exceptional. They possess a remarkable ability to systematically extract invaluable insights from both patients and healthcare professionals, which they adeptly translate into actionable strategies. Their meticulous approach has had a transformative impact on our marketing efforts, streamlining time-to-market and developing customer-centric tactics that truly resonate with our target audience.
— Janine Bouck
Kite Pharma
Do. Learn. Refine.
Like any outside partner, Workomics can never have the full picture for the organizations we work with. That’s why we work iteratively with you and your customers. That means we share rough drafts and early thinking with our clients, and validate low-fidelity mock-ups with our clients’ customers. By making nebulous ideas concrete and getting early feedback, we:
- Reduce the risk of wasted effort or mismatched expectations
- Are able to be more creative, exploring a wider array of options
- Can be more responsive to shifting priorities or emerging data.
By iteratively refining to reflect feedback, we’re creating deliverables that resonate better with customers and increase employees’ sense of ownership. That translates into more effective outcomes with more lasting impact.
