Ideas
Writing and thinking from the Workomics team
The Latest
On Journey Mapping
Moving beyond customer-centricity theatre. An in-depth breakdown of journey maps and how to use them correctly.
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Women Entrepreneurs Interview Series
We love to get inspired by other entrepreneurs. Our ongoing series of interviews with women business owners explores how and why they built their companies.
“I want to hang my hat on me”
Krista Lee Hynes, co-founder and managing partner at Ignite Financial, talks about her journey from theatre to financial planning, and why she has always bet on herself.
A new comfort zone
Shiri Levy, co-founder and Chief Scientific Officer at Histone Therapeutics, talks about building a biotech to bring a genetic medicine to market.
Running shoes designed for women
Lindsay Housman, CEO of Hettas, talks about researching and designing a running shoe specifically for women, along with her philosophy on flexible work, and the challenges of fundraising as a female founder.
Other ideas worth exploring
On Journey Mapping
Moving beyond customer-centricity theatre. An in-depth breakdown of journey maps and how to use them correctly.
Why building awareness for rare disease clinical trials matters
A framework that can help us better measure patient experience, and allow organizations to continually learn, grow, and implement changes both small and large to improve patients’ experiences.
Improving Patient Experience: A multidimensional measurement framework
A framework that can help us better measure patient experience, and allow organizations to continually learn, grow, and implement changes both small and large to improve patients’ experiences.
The Participation Problem: Addressing socioeconomic barriers in clinical trials
Genetics and socioeconomic factors can influence how a drug performs, and yet, a persistent gap remains between the people who need new treatments and those represented in the clinical trial data.
Co-creation and Construal Level Theory: Helping stakeholders think about the details
CLT has important implications for stakeholdering and change management. Co-creation is a way to help everyone get to a lower-level construal sooner.
“I want to hang my hat on me”
Krista Lee Hynes, co-founder and managing partner at Ignite Financial, talks about her journey from theatre to financial planning, and why she has always bet on herself.