by Susan | 12 Jul, 2023 | Biotech Perspectives
Back to Ideas Patient-centred communications in pharma and biotech Internally, pharma and biotech companies are usually very focused on the patients they serve. Big meetings open with patient speakers, patient stories feature prominently in corporate communications,...
by Susan | 10 Aug, 2022 | Biotech Perspectives
Back to Ideas Treatment decision-making: a Framework The Workomics treatment decision-making framework outlines key internal and external factors that shape prescribing behaviour. Commercial pharmaceutical teams must build new strategies and tactics to drive business...
