Perspectives and best practices from the world of healthcare and life sciences.

A framework that can help us better measure patient experience, and allow organizations to continually learn, grow, and implement changes both small and large to improve patients’ experiences.

Genetics and socioeconomic factors can influence how a drug performs, and yet, a persistent gap remains between the people who need new treatments and those represented in the clinical trial data.

We share best practices in patient communication that may help comply with FDA guidance on informed consent, as well as practical tips.

HCP communications from the pharma industry need to be more focused, trustworthy, and multipurpose, to deliver value in the clinical setting.

The Universal Patient Language (UPL) is an example of how a pharma company can create effective patient communications.

Commercial pharmaceutical teams should examine an array of factors that shape treatment decision-making to influence prescribing behaviour.