CO-CREATION
Collaborating with
stakeholders to make tangible solutions for patients.
What is co-creation?
At Workomics, co-creation is a carefully orchestrated experience that brings patients, caregivers, healthcare teams, advocacy organizations, and internal stakeholders (including medical, legal, regulatory!) together to collaboratively and actively design resources and initiatives.
Examples of resources and initiatives that can be co-created to support patients on their treatment journey:
Clinical trial recruitment
Disease education
Brand
marketing
Advocacy engagement
Patient support services
Co-creation with Workomics has been nothing short of exceptional. They possess a remarkable ability to systematically extract invaluable insights from patients and healthcare professionals, which they adeptly translate into actionable strategies.
— Janine Bouck
Kite Pharma
Why co-creation?
Co-creation can be beneficial, whether you are a clinical-stage biotech focused on recruitment and early advocacy engagement, a growing organization preparing for launch or expanding your portfolio, or an established biotech optimizing your go-to-market strategy.
By bringing patients, caregivers, advocacy, clinicians, and internal stakeholders together, we move beyond assumptions and surface what truly matters—all while building actionable initiatives and tactics. Co-creation builds deep institutional understanding of patient experience and grounds teams in a unified vision. The result is stronger connection to purpose, clearer and more aligned business planning, and a powerful engine for employee engagement.
Co-creation helps you…
1. Bring tangible, cohesive, and patient-centred initiatives and tactics to market
Co-creation results in outputs that:
- Help different audiences understand complex topics (e.g., mechanism of disease, therapeutic targets, mechanism of drug action, patient treatment journeys, etc.)
- Enable patient awareness and openness to clinical trials and/or treatment and associated logistics
- Help patients confidently navigate the treatment process and patient support services
- Are readily accessible and findable
- Build your company’s credibility with healthcare provider audiences, including prescribers and investigators
- Deepen your strategic alignment with patients and their unmet needs by measuring what matters most to them
2. Inspire and align your organization through meaningful patient engagement and insights
Co-creation results in insights that:
- Build institutional knowledge of the barriers and opportunities patients face across their disease and treatment journey
- Enable a deeper understanding of, and alignment with, the beliefs and preferences of prescribers and investigators
- Help the organization align HCP, customer, and corporate messaging with patient experience
- Facilitate business planning
- Serve as a foundation for organizational purpose and employee engagement
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Stay in touch
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We always love to collaborate with like-minded people.
If you’re passionate about patient experience, say hello@workomics.com