Helping an established start-up go to market differently.

Inflection Point

An established start-up had innovated their existing products and services to remain relevant during the COVID-19 pandemic. Now, with a wider variety of digital and analogue offerings, they had an opportunity to streamline their business model and build a foundation for the next phase of growth.

How We Helped

We partnered with the company’s founder over multiple years, developing a deep understanding of the business, the customer experience, and employee capabilities. As part of our initial stream of work, we crafted a streamlined pricing structure, built new go-to-market tools, and trained the team on their use. Throughout, we worked closely with accounting and sales to build lightweight tools that helped teams align to the new offerings without adding administrative burden.

We further collaborated with our client on a new offering targeted at a new customer segment. We conducted customer research to understand what would be most relevant to target customers. Our deliverables encompassed the financial elements of a sustainable offering, informed by customer research on willingness to pay and the organization’s cost model.

Outcomes

Over the course of the partnership, we delivered a variety of tangible outputs, including financial models, spreadsheet-based tools, job descriptions, and team training. Our advisory relationship with the founder is ongoing.

As an immediate result of our work, our client achieved improved sales and profitability. Because of the streamlined offerings and tools, the team was able to execute more autonomously, allowing the founder to focus more energy on long-term strategy and growth.