Professional Congress Engagement
Demonstrating corporate leadership with a differentiated congress booth.
Inflection Point
A biotech was seeking to demonstrate industry leadership and highlight the clinical impact of their product portfolio. An annual congress for key customers was an important opportunity — a chance to build awareness, go beyond clinical data in educating prescribers on patient impact, and demonstrate a leadership position as an innovative biotech committed to improving patients’ lives.
How We Helped
Congress booths typically lead with clinical data and brand messaging. We brought a different lens — applying our expertise in exhibit design and patient storytelling to help our client build an experience that would connect with HCPs on a human level, not just a scientific one.
We developed a highly engaging, experiential exhibit to highlight patient perspectives, set within our client’s booth at a key professional congress. Working with our client’s preferred booth agency and digital specialists, we refined, built, and hosted the exhibit. The exhibit itself stood apart from other booths, both visually and thematically. It featured a gallery of rich audio-visual patient portraits, each expanding on the emotional and practical dimensions of what treatment is really like for the patients who are going through it.
Meanwhile, we supported the pull-through of our client’s marketing objectives by designing other congress touchpoints — including bag inserts, door drops, environmental graphics, and digital flyers — to help drive awareness and booth visits.
I don’t think anything else here has been executed as beautifully. This is the best representation of the patient at the congress.
— Competitor
Outcomes
The interactive exhibit resonated far beyond its intended audience — reaching not just target HCPs, but competitors and the client’s own employees. The response was so strong that the company CEO chose to record a key event interview within the exhibit space.
This is beautiful work. There are so few exhibits here that are speaking about the patient experience, and this is so well done.
— Client
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