Powering a biotech’s corporate brand with patient experience

Inflection Point

Our client needed to quickly and cost-effectively establish its corporate presence for its anticipated first launch of an oncology treatment while galvanizing the organization around a common purpose. Our client saw an opportunity to leverage the learnings from its patient experience activities to fuel corporate messaging and employee experience.

How We Helped

As the organization’s thought partner in patient education and advocacy, we were deeply immersed in the patient experience and uniquely positioned to translate the company’s commitment to serving patients into clear, purpose-driven corporate messaging.

On that foundation, we designed and built the organization’s corporate website, corporate deck, LinkedIn presence, and congress materials, consistently pulling through messaging and brand elements across key touchpoints to create a cohesive and compelling story. On an ongoing basis, we supported our client’s LinkedIn presence for high-priority external messages, creating mini-campaigns to engage key stakeholders online.

In parallel, we identified what resonated most with employees and established an architecture for ongoing internal communications, reinforcing alignment and purpose across the organization.

Outcomes

We created integrated communications that brought corporate presence and patient experience together, amplifying impact across channels. By embedding patient insights into both external and internal communications, the company’s authentic patient-centricity was reflected in its brand, building credibility and trust.

Our client attracted over 3,000 followers in the first year after launch, and has since continued to gain followers with a weekly growth rate of 1.1%. In sponsored LinkedIn campaigns we supported, the company achieved click-through rates at ~3x the industry average.

*As reported by Critical Truth and Hootsuite, based on industry-specific posts from Q4 2024 and Q1 2025.