About Workomics
Small on purpose.
Extraordinary by design.
Workomics is small-on-purpose, because we believe it delivers better results for our clients.
Every member of the team is a seasoned expert, fully immersed in the strategic context, and equally accountable for outcomes. As a team, we are singularly cohesive — some of us have been collaborating as far back as 2010. That matters, because it lets us move lightning-fast and deliver exceptional things.
What’s our favourite kind of project? Helping you craft your patient-centric go-to-market strategy, and then partnering with you through implementation. Together, we design the interactions and touchpoints you have with patients and their care teams, and build the internal team capabilities that enable them.
Workomics is owned and led by women. We eschew hierarchy, strive for excellence, work with uncommon rigour, and make space for a healthy dose of hijinks. We have an office in Toronto, with staff based across Canada.
Bea Armstrong
Susan Bartlett
Terri Block
Nicole Clough
Robert Lancefield
Julie Man
Mathieu Ranger
Lena Rubisova
Melissa Sasi
Bonnie Tang
Michelle Thompson McCune
Jerry Won
Carly Woodward
Alex Young
Bea Armstrong
Susan Bartlett
Terri Block
Nicole Clough
Robert Lancefield
Julie Man
Mathieu Ranger
Lena Rubisova
Melissa Sasi
Bonnie Tang
Michelle Thompson McCune
Jerry Won
Carly Woodward
Alex Young
Our philosophy on client work
Workomics was founded on the idea that we do partnerships, not projects. We spend time getting to know our clients, the patients they serve, and the broader context of their inflection points. We take a systems approach to everything we do, thinking about the big picture, the small details, and all the interdependencies that affect outcomes. We love work that is ambiguous and complex, and we want to work with you over the long run to make a meaningful impact for patients and your business.
Our principles
Navigate ambiguity with playfulness and optimism
Make creative leaps with rigour and pragmatism
Collaborate to facilitate connection and new ideas
Wear different hats to help teammates and our clients
Act with unwavering accountability and self-awareness
Prioritize time for rest, relationships, and creative pursuits
Navigate ambiguity with playfulness and optimism
Make creative leaps with rigour and pragmatism
Collaborate to facilitate connection and new ideas
Wear different hats to help teammates and our clients
Act with unwavering accountability and self-awareness
Prioritize time for rest, relationships, and creative pursuits
Bea Armstrong 
Bea Armstrong has been focused on effective life-science communication for 15+ years. She is a gifted brand strategist and visual designer, known for her empathetic style and sophisticated execution. In pharma and biotech, Bea has worked extensively in oncology and immunology, and has a deep understanding of patient and payer marketing.
Collaborating since
2010
Qualifications
- MSc, Biomedical Communications
- BSc, Life Sciences
Personal trivia
Dabbles in film, voiceover, and set design.
Susan Bartlett
Susan is a gifted strategist with deep expertise in organizational behaviour and operations. Her 15+ year consulting career spans multiple industries including finance, tech, and pharma/biotech. Susan has worked with 7 of the top 15 global biopharmas, helping them imagine and deliver ambitious initiatives that create value for customers and employees. Her specialties include co-creating with stakeholders, systems thinking, and creating the conditions for lasting change.
Collaborating since
2011
Qualifications
- MSc, Computer Science
- BA, Philosophy, Politics, and Economics
- BSc, Software Design
- BA, English Literature
Personal trivia
Took an eight-month sabbatical to travel around Europe with her family.
Terri Block
Terri Block is an accomplished organizational strategist with an astute understanding of stakeholder motivations and needs. She thrives on helping organizations frame their strategic choices, and translating goals into tangible action. An educator by training, Terri is a highly skilled facilitator and speaker, who elevates the strategic import and emotional impact of every storyline.
Collaborating since
2013
Qualifications
- MBA
- BEd, Education
- BES, Environmental Studies
Personal trivia
Published a book for new parents to read with their infants.
Nicole Clough
Nicole Clough is a powerhouse communications designer who challenges status-quo thinking and has a keen eye for quality. She excels at setting collaboration norms that help teams to work efficiently and thoughtfully. Nicole has worked extensively across pharma and biotech, and has delivered numerous education and marketing projects from inception to launch.
Collaborating since
2015
Qualifications
- MSc, Biomedical Communications
- BA, Visual Studies
Personal trivia
Is an expert thrifter and budding seamstress.
Robert Lancefield
Robert Lancefield brings boundless curiosity and rigorous systems thinking to his design work. His pharmaceutical projects have been focused on branded marketing in oncology, working across multiple launches. In addition to his pharma experience, Robert has worked as a design engineer at a medical-device start-up, giving him unique perspectives on both worlds.
Collaborating since
2015
Qualifications
- MSc, Biomedical Communications
- BScE, Mechanical Engineering
Personal trivia
Wrote, directed, and produced his own sci-fi film.
Julie Man
Julie Man is a subject-matter expert in oncology. From clinical trial data, to shared decision-making, to patient experience in leading academic centres and community settings, she has worked on almost every aspect of cancer care. Julie is a gifted illustrator and a thoughtful writer, who creates communications for both clinician and patient audiences.
Collaborating since
2010
Qualifications
- MSc, Biomedical Communications
- BSc, Molecular Genetics
Personal trivia
Writes and illustrates graphic novels, under a pen name.
Mathieu Ranger
Mathieu Ranger is a science communicator and project manager who is able to connect dots and distill complexity to define clear actions. Mathieu has worked extensively on insights-driven design projects in both oncology and cardiovascular disease. He has also delivered numerous learning and development programs designed to level up commercial capabilities in pharmaceutical organizations.
Collaborating since
2016
Qualifications
- MSc, Science Communications
- MSc, Molecular Genetics
- BSc, Forensic Biology
Personal trivia
Designed and launched the board game Unsolved Science.
Lean Rubisova
Lena Rubisova is a skilled designer and facilitator with an ability to draw out insights that lead to powerful design choices. With experience that spans from healthcare to finance, and from retail to telco, Lena pulls inspiration from multiple industry and cultural perspectives to deliver thoughtful and impactful solutions.
Collaborating since
2018
Qualifications
- MI, Information Behaviour
- BDes, Graphic Design
- BA, Art History
Personal trivia
Has been regularly driving to her favourite Appalachian states – Kentucky and West Virginia – to climb for the last 20 years.
Melissa Sasi
Melissa Sasi is a multi-disciplinary designer who has worked as a consultant to pharma/biotech and on in-house design teams in the public sector. Melissa has worked on numerous leading oncology brands, including multiple launches. She combines her strategic acumen with meticulous attention to detail and deep understanding of the regulatory environment to deliver standout marketing materials.
Collaborating since
2013
Qualifications
- MSc, Biomedical Communications
- BKIN, Kinesiology
Personal trivia
Lives on a remote island off the coast of British Columbia.
Bonnie Tang
Bonnie Tang is a biomedical communicator but has worked extensively across industries, including financial services, telecommunications, the public sector, pharma, and biotech. Bonnie’s expertise centres on helping organizations build the capabilities they need to deliver superlative customer experiences, while her strong design skills allow her to switch effortlessly between strategy and tactics.
Collaborating since
2014
Qualifications
- MSc, Biomedical Communications
- BSc, Life Science
Personal trivia
Splits her free time between ultimate frisbee and custom caricature work.
Michelle Thompson McCune
Michelle Thompson McCune is an industrial designer by training, and her superpower is turning amorphous ideas into concrete deliverables. Her experience with pharma and medical devices covers a wide array of therapeutic categories, including cardiovascular, neurology, oncology, and immunology. She has a strong track record leading complex initiatives in learning and development, brand marketing, congresses, and pre-commercialization activities.
Collaborating since
2011
Qualifications
- BID, Industrial Design
Personal trivia
Travelled Asia in a 7-horsepower tuk-tuk, covering more than 3,000km.
Jerry Won
Jerry Won is a meticulous biomedical communicator who excels at both illustration and animation. As a specialist in medical, legal, and regulatory processes, Jerry navigates references, software systems, and reviewer guidance with seamless efficiency. Working primarily in oncology, Jerry has delivered pharma and biotech projects spanning R&D, medical, and commercial.
Collaborating since
2015
Qualifications
- MSc, Biomedical Communications
- BSc, Cell Biology and Human Anatomy
Personal trivia
Loves all things crafty and is most proud of making a fountain pen!
Carly Woodward
Carly Woodward is a seasoned facilitator with deep expertise in workshop design. She is a gifted and strategic designer, who masterfully visualizes complex ideas into clear, galvanizing deliverables. In addition to her customer-facing work in pharma and biotech, Carly has worked extensively on internal initiatives, including capability building, training, and organizational design.
Collaborating since
2010
Qualifications
- MSc, Biomedical Communications
- BASc, Cell Biology and Anatomy
Personal trivia
Spent her honeymoon scotch-tasting in Scotland, and has been building her scotch collection ever since.
Alex Young
Alex Young is a storyteller at heart, and as a biomedical communicator, he focuses on creating experiences that excite, educate, and empower patients and their care teams. Skilled at distilling complex scientific topics through a combination of visual, interactive, and human-centred design, Alex has worked across pharma, bio, and medtech, with a focus on immunology, oncology, and orthopaedic projects.
Collaborating since
2019
Qualifications
- MSc, Biomedical Communications
- HBSc, Integrated Science (iSci)
Personal trivia
Has a strong love-hate relationship with the Oscars, meaning he’s watched almost every film nominated in the main categories for the past 10 years.