Developing patient support program materials to support adherence.

Inflection Point

Our client, a patient support team, was preparing to launch a new drug with a critical adherence challenge: patients needed to understand a specific biomarker, because that understanding was key to maintaining their motivation to stay on treatment. With the drug launching into an intensely competitive market, the team saw an opportunity to differentiate on the patient support experience.

How We Helped

We began by mapping the critical moments in the patient support journey where biomarker education would have the greatest impact, building cross-functional alignment as we went. Through co-creative, in-depth interviews with patients, HCPs, and clinic staff, we designed messaging and visuals that would help facilitate a positive patient experience along the support journey.

The insights and outputs coming out of the co-creative interviews enabled us to create messaging for biomarkers, adherence, and support offerings that would be most useful to patients and the HCPs treating them. We connected the messaging to the patient journey so that the broader team could reinforce this messaging across other tactics.

Outcomes

We delivered modular MLR-ready messaging and visuals that could be incorporated into a variety of tactics. We further created a playbook of key insights and recommendations, capturing how patient and HCP contributions shaped the output. Together, the deliverables allowed for seamless pull-through across patient-support launch tactics, and cross-functional alignment on messaging priorities.